Enhancing the customer experience and generating new revenues in retail
Changing retail trends - particularly the continued rise of online shopping - are shaping the way consumers interact with retail organisations.
Whether or not a retail outlet has an online presence, providing excellent customer service is the best way to compete with on line stores. By building long term relationships, customers will enjoy a sense of familiarity and feel that their needs are being met. Enjoying an interaction with the retailer, receiving relevant and location aware content such as current deals and promotions as a service are sure ways to keep customers coming back.
Wyld launches mobile mesh technology to help retailers improve customer engagement and generate increased revenues
Wyld mesh networking harnesses the power of peoples’ mobile devices by connecting smartphones directly to other smartphones without the need for cellular 4G/5G or Wi-Fi. The innovative mesh technology can be built into an existing or new retail branded mobile app. Combined with Wyld Fusion and the creation of geozones, the solution enables owners and brands to deliver relevant content and location-aware marketing on deals and promotions to their customers in shopping malls, stores and retail carparks. Data simply finds the quickest and easiest route by hopping between phones to deliver notifications and content, quickly and reliably.
Real-time engagement with your customer from the moment they reach the car park and as they enter the store
This opens up exciting new marketing opportunities for retail and brand managers. For example, as a customer enters a car park, shopping centre or store, it is easy to promote retail offers and promotions without the need for Wi-Fi logon. With Wyld Mesh patented location technology, in-store offers can be delivered to customers as they approach the location of the product. The solution can also provide location-to-location navigation or assistance with disability access. Wyld Mesh also provides the ability to gamify the in-store shopping experience and increase customer participation, engagement and loyalty.
In store location aware content delivery platforms tied to branded loyalty apps create the sense of community engagement expected by customers.
Communicate with your employees and ensure they stay safe
Once inside the geozone of the facility, the technology will automatically connect all employee smartphones together. Real-time messages and notifications can be sent to all people with the application on their smartphones to improve communications and provide relevant real-time information. Additional features can be built into the app to provide workflow process, shift requests, roosters, and employee wellbeing functionality.
In addition a simple safety feature could be enabled in the app. This could be used as a check-in feature for events such as building evacuation. In the event of a serious incident operational staff could broadcast the safety check-in notification to all employees to inform them of the incident and request a check-in response.
When triggering the safety check-in features, operational staff will be able to visualise, through Fusion, locations of employees and visitors within the facility. In the event of emergency situations such as a fire, safe directions could be broadcast via the mesh.