Enhancing the customer experience and generating new revenues in stadiums, venues and events
Communicating with sports and music fans has changed a great deal over the last few years, and event owners and marketers face new challenges to bring fans into stadiums and get them to return.
The rise in prices for events, parking, food and drink at stadiums and venues have meant organisers have to offer an ever richer experience for fans and attendees. Furthermore, advances in TV and video technology have meant many consumers can now enjoy "the best seat in the house" from their couch. Fans can enjoy HD on-screen live music and sports action with replays without spending the money and time it takes (traffic woes, parking, long concession and restroom lines) to attend the live event.
With these challenges, it's critically important that sporting event owners and brands focus on creating experiences that enrich live events and cater to technology savvy fans.
Wyld launches mobile mesh technology to help venues improve the customer experience, engage with their fans and supporters and generate increased revenues.
Wyld mesh networking harnesses the power of peoples’ mobile devices by connecting smartphones directly to other smartphones without the need for cellular 4G/5G or Wi-Fi. The innovative mesh technology can be built into an existing or new retail branded mobile app. Combined with Wyld Fusion and the creation of geozones, the solution enables owners and brands to deliver relevant content and location-aware marketing on deals and promotions to their customers in shopping malls, stores and retail carparks. Data simply finds the quickest and easiest route by hopping between phones to deliver notifications and content, quickly and reliably.
Real-time engagement with your customer from the moment they reach the car park and enter the venue.
There is an opportunity for stadium owners and event organisers to deliver a far better service to the fans. Imagine if instead of relying on a congested WiFi and 4G network you could just create an infrastructure-lite network connecting smartphones directly to smartphones in a mesh and deliver relevant location aware and actionable content to all your supporters and fans with a venue or team branded app.
So what does this mean for event management? Imagination is the only limit. For example, it would be easy to set up future ticket offers, pre-booking at on-site retail and restaurants. When a player scores why not send out an offer for a shirt that could be picked up at the exit nearest to the fan?
Wyld Mesh also gives the ability to gamify the event. A club could incentivise its fans to cheer more by having one stand compete with another. Or groups of fans and supporters could engage together in localised groups to win benefits.
Deliver actionable content to your supporters and fans to enable them to order food directly before or during the event intervals and get direction to collect the food or even get the food delivered directly to seats.
Wyld technology not only creates these consumer networks but also provides event organisers and marketing teams with rich data insights including the routes that customers take at the venue and what promotional deals worked well. It provides data on when, where and how customers move in relation to event retail outlets as well as statistics on how the communities engaged with each other and the brand. All highly valuable and significant information that can be monetised in the commercial world.
Communicate with your staff and ensure the safety of your customers
Once inside the geozone of the facility the technology will automatically connect all employee and smartphones together. Real-time messages and notifications can be sent to all people with the application on their smartphones to improve communications and provide relevant real-time information.
An additional feature is a check-in notification that could be used for event safety. In the event of a serious incident operational staff could broadcast the safety check-in notification to all customers with the branded app on their phones to inform them of the incident and request a check-in response. Providing rich and valuable information to the event organisers and venue owners of the location of all persons requiring assistance.